The main difference between CEL and other firms is the focus on data. By integrating data analytics, data science, modelling & simulation, cloud computing we have brought our domain expertise in Supply Chain to the next level. No consultant BS, no generic recommendations, no unrealistic solutions, we put together the most solid facts, figures, and assumptions to help you decide what's best for your organisation. Over years, we have modelled numerous end-to-end networks, we have transformed numerous supply chains, we have crunched Terabytes of data, we have developed and implemented dozens of custom digital tools for our clients. This cumulated experience allows us to tell what works and how, what doesn't and why. We demystify technological hypes. We don't promise the moon out of fancy tech trends and fluffy concepts. Machine Learning, cloud computing are technology we use because they add value somewhere, not because of it sounds cool. We consider technology when it really adds business value and ROI. Yet we believe that, if used properly, data and technology will change the supply chain game and help reconcile demand and supply dynamically with less and less human interventions. We are a part of this transformation.